Elder abuse is a silent crisis—and it’s far more common than many people realize.
According to the World Health Organization, 1 in 6 people aged 60 and older have experienced some form of abuse in community settings in the past year. Within institutional care, the picture is even more concerning—2 in 3 staff members admit to having committed abuse.
And the numbers are rising. As the global population ages, the number of people over 60 is projected to soar from 900 million in 2015 to nearly 2 billion by 2050.
That’s why World Elder Abuse Awareness Day, observed each year on June 15, plays such an important role. It raises awareness, promotes advocacy, and reminds us that older people deserve to be treated with kindness, dignity, and respect—always.
What Is World Elder Abuse Awareness Day?
First launched in 2006 by the International Network for the Prevention of Elder Abuse and supported by the World Health Organization, this day is all about speaking up against the mistreatment of older adults.
It’s a global call to action—a reminder that elder abuse is not just a personal or family issue. It’s a human rights issue, and we all have a part to play in ending it.
When Is World Elder Abuse Awareness Day?
World Elder Abuse Awareness Day takes place annually on June 15.
In 2025, it falls on a Sunday.
What Is Elder Abuse and What Counts as Abuse?
Understanding Abuse
Abuse is any action—or inaction—that causes harm or distress to another person.
Elder abuse includes physical harm, but it also comes in other forms like emotional abuse, financial exploitation, neglect, or even sexual abuse.
It can happen at home, in care settings, or within the community—and is often hidden.
What Is Neglect?
Neglect occurs when someone fails to provide proper care. This could include not giving a person enough food, leaving medical needs unattended, or allowing unsafe living conditions.
There’s also self-neglect, which happens when someone can’t or won’t care for their own health, hygiene, or safety—often due to physical or cognitive challenges.
Warning Signs to Watch For—How to Recognize Elder Abuse
Physical Abuse
- Unexplained bruises, cuts, or burns
- Frequent injuries
- Fearfulness or flinching when touched
- Refusal to be alone with certain people
Financial Abuse
- Unusual bank withdrawals
- Unpaid bills despite sufficient funds
- Missing valuables
- Changes in spending habits or legal documents
Emotional or Verbal Abuse
- Sudden changes in mood or behaviour
- Withdrawal from friends or family
- Fear, confusion, or low self-esteem
- Hesitance to speak in front of others
Sexual Abuse
- Injuries in private areas
- Fear of bathing or undressing
- Unexpected infections or STIs
- Sudden anxiety or emotional distress
Neglect or Self-Neglect
- Poor hygiene, weight loss, or dehydration
- Untreated medical conditions
- Unsafe home environment
- Missing necessary items like glasses, medication, or mobility aids
Can Elder Abuse Be Prevented?
Yes—and it starts with awareness, compassion, and proactive support.
While abuse is never the victim’s fault, we all have the power to help prevent it and create safer environments for older people.
World Elder Abuse Awareness Day—6 Ways to Help Prevent Elder Abuse
1. Encourage Social Engagement and Staying Connected
Strong social ties help protect older people from isolation, a major risk factor for abuse. Whether it’s staying involved in a local group, going for weekly coffee chats, or video calling loved ones, regular connection makes a difference. Even occasional social interaction can boost mental well-being and reduce vulnerability.
2. Choose Carers and Care Settings Wisely
Caregivers and facilities should always be selected with thoughtful attention. Look for references, monitor interactions, and trust your instincts if something doesn’t feel right. Shared caregiving responsibilities can help prevent burnout, while regular check-ins provide a chance to observe changes in mood or physical condition.
3. Keep the Lines of Communication Open
Whether you're nearby or far away, make time for regular conversations. Frequent contact builds trust and helps you stay aware of any subtle changes. Let your loved one know they can speak freely about anything troubling them—without fear of being judged or dismissed.
4. Help Older Adults Stay Financially Informed and Protected
Fraud and financial abuse are serious concerns for many seniors. Support your loved ones in spotting common scam tactics and remind them to be cautious when sharing personal information. Review important documents together when needed and encourage them to ask questions before making financial decisions.
5. Promote Autonomy and Independence at Home
Preserving independence reduces the risk of exploitation. Help older adults make their own decisions wherever possible—from what they eat to how they spend their day. Tools like stairlifts, grab bars, or mobility aids can make a home feel more accessible while encouraging confidence and daily independence.
6. Support Participation in Peer-Based Groups
Local seniors’ groups, hobby clubs, and wellness programs do more than provide entertainment—they create a safe space where older adults can share, connect, and look out for one another. These communities are invaluable sources of support and can often be the first to notice when something isn’t right.
What to Do If You Suspect Elder Abuse
If you believe an older loved one may be experiencing abuse, take it seriously and act promptly.
You can:
- Reach out to your local health authority or adult protection service
- Speak with a family doctor or community nurse
- Call a confidential elder abuse support line
- Contact emergency services if the person is in immediate danger
Supporting your loved one through recovery is just as important. Whether it’s helping them access healthcare, therapy, or simply being a steady, trusted presence—they need to know they’re not alone.
Click here for resources to help you report elder abuse incidents in Canada.